The Challenge with Pro-Bono Services

John makes the point that no charitable act is purely charitable; the best pro-bono projects work both for the community and the firm. He lists ways to determine how providing this kind of service can be advantageous. Rather than viewing it as medicine, he suggests looking at it pro-actively as an investment, and tracking pro-bono work to realize the value being invested. Peterson explains that high expectations need to be set for engagement and ability to complete the work.